Scratch Ep. 21 – How to Compete in the Future of Marketing with Mark Schaefer

Marketing strategist, author and adjunct professor, Mark Schaefer talks to Eric this week about what comes after purpose and why the traditional role of CMO might be dead. He argues that the CMO must be in charge of the entire customer experience, and how some brands – like Glossier and Everlane – are doing it right. 

In a world where isolation and loneliness are on the rise, community is more important than ever. Mark argues that consumers want to believe in the brands they support, that they to want to participate in and to belong to a brand. Belonging is such a human drive – and Mark believes that beyond purpose, companies will need to start using technology to connect to people in deeply personal ways. 

For more from Mark, check out his podcast and his blog at Businessesgrow.com.

To listen to this conversation on your preferred streaming platform, click here.

 If you prefer to watch this episode, visit (and subscribe!) to Rival’s YouTube channel.

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