Scratch Ep. 23 – How to Humanize B2B Marketing with Martin Häring of Temenos

Martin Häring explains how to sidestep the common pitfalls of B2B marketing. 

As CMO of Temenos, a world-leader in banking software, as CMO of Temenos, a world-leader in banking software, Martin knows a thing or two about the B2B space.  He marketing and how marketers need to innovate constantly but more than anything, need to be focused on the customer experience. 

Three things Martin recommends:

  1. Don’t think about leads, think about your customer
  2. Don’t think about B2B, think about B2H or to B2P (Business to Human or Business to People)
  3. Don’t invest in push marketing, instead focus on pull marketing 

To connect with Martin, find him on LinkedIn and to learn more about Temenos, visit their website:

To listen to this conversation on your preferred streaming platform, click here.

 If you prefer to watch this episode, visit (and subscribe!) to Rival’s YouTube channel.


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