Scratch Ep. 22 – How to Apply Behavioural Economics in Marketing

Rory Sutherland, Vice Chairman of Ogilvy UK, talks to Eric and DuBose about everything from payment models to selling a bacon sandwich. A true legend in the world of advertising, Rory’s latest book is Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity. 

To listen to this conversation on your preferred streaming platform, click here.

 If you prefer to watch this episode, visit (and subscribe!) to Rival’s YouTube channel.

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