Scratch Ep. 22 – How to Apply Behavioural Economics in Marketing with Rory Sutherland of Ogilvy UK

Rory Sutherland, Vice Chairman of Ogilvy UK, talks to Eric and DuBose about everything from payment models to selling a bacon sandwich. A true legend in the world of advertising, Rory’s latest book is Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity. 

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