Scratch Ep. 22 – How to Apply Behavioural Economics in Marketing

Podcasts
On May 4, 2022

Rory Sutherland, Vice Chairman of Ogilvy UK, talks to Eric and DuBose about everything from payment models to selling a bacon sandwich. A true legend in the world of advertising, Rory’s latest book is Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity.

To listen to this conversation on your preferred streaming platform, click here.

If you prefer to watch this episode, visit (and subscribe!) to Rival’s YouTube channel.

behavioral science, ogilvy, rory sutherland, scratchpodcast

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