Scratch Ep. 24 – How to Land a Successful Rebrand with Mai Fenton of Superscript


This week Eric chats to Mai Fenton of Superscript, a customizable bespoke insurance company for small businesses. Mai joined a few years ago as the first CMO, and oversaw a major rebranding from Digital Risks to Superscript. By 2020, the name Digital Risks no longer represented the brand, as its customer base shifted from purely digital and technology businesses to all kinds of businesses seeking customizable insurance. It was clear the company needed to rebrand to unlock growth opportunities and challenge the insurance market.

You’ll hear some of Superscript’s engaging radio and podcast spots. Click here to learn more about Superscript’s rebrand journey.

To listen to this conversation on your preferred streaming platform, click here.

 If you prefer to watch this episode, visit (and subscribe!) to Rival’s YouTube channel.

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