Scratch Ep. 28 – How to Launch a Challenger Brand with Fiona Parfrey of Riley

Fiona Parfrey – marketer, entrepreneur and most recently co-founder of Riley – talks to Eric about disrupting not only a market but a culture surrounding women’s health. 

Riley is a sustainable menstrual product company that operates on a subscription model (which makes sense considering most periods come pretty regularly!) coupled with a strong B2B model, whereby companies stock period products in toilets. This requires a change of culture and a destigmatisation of women’s issues and women’s health – and Riley is up for the challenge. To learn more, visit 


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