Scratch Ep. 3 – How to Scale Your Brand Purpose with Linda Boff and Zara Mirza of GE

In this week’s episode of Scratch, Eric talks to GE CMO, Linda Boff, and Global Head of Brand Marketing, Zara Mirza, about GE’s Purpose Campaign and how discovering and amplifying its brand purpose keeps a global company like GE in touch with its nearly 200,000 employees, and countless teams, partners, investors, and customers. Eric’s favorite video to come out of the Purpose Campaign is the brilliantly produced Employee Takeover by Chief Test Pilot, Jon Ohman, which you can watch here.

To wrap up the episode, Eric talks to Molly Johnson-Jones, Co-Founder and CEO of Flexa, about what her company is doing to promote flexible working.


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