In today’s episode, Eric talks to author, podcaster and content marketing expert, Robert Rose about everything from whether your marketing function can become a profit center to the fate of traditional advertising as we know it.
As promised, here are Robert’s recommended business books, his “mini-marketing-MBA”:
The Practice of Management – Peter Drucker
The Management of Marketing Costs – James Culliton
Marketing Management – Philip Kotler
Thinking About Management – Theodore Levitt
The Marketing Imagination – Theodore Levitt
Marketing Myopia (White Paper) – Theodore Levitt
Integrated Marketing Communications – Don E. Schultz
Innovator’s Dilemma – Clayton Christensen
The End of Competitive Advantage – Rita Gunther McGrath
Discovery Driven Growth – Rita Gunther McGrath
Different – Youngme Moon
If you prefer to watch this episode, visit (and subscribe!) to Rival’s YouTube channel.