The Rival B2B Playbook

The Rival B2B Playbook

We’re incredibly passionate about B2B marketing. We believe there is SO much opportunity to drive growth for modern B2B businesses with a challenger approach. We’ve collected some solid experience over the years we’ve spent working in, working for, and researching many B2B brands across numerous sectors and markets. We have so many conversations with clients and our community week in and week out about how to think and act as a B2B challenger brand, so we decided to put those thoughts down into a playbook that anyone can study and apply to their own business.


The Rival B2B Playbook gives you our framework (i.e. our ‘plan on a page’) for how to build a challenger B2B brand, eight case studies from B2B businesses (both incumbents and challengers) doing this well already, and the team structure and internal commitments you will need to make to start rolling it out.


Download the PDF here.


As always, we’d love to hear what you think and continue the conversation. You can always get in touch with us at




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