Built for impact. Ready for change.

We are a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories.

We work with teams who want to challenge convention.

The Most Important Rule of Content Marketing Game

Zag. Ep 28 – Why Innovation Groups Fail, How Kraft Heinz is Thinking like a Challenger, and The Rival B2B Playbook

How challengers build a laboratory culture in their marketing department

The Rival B2B Playbook

Scratch Ep. 22 – How to Apply Behavioural Economics in Marketing

Think more like a challenger in 5 minutes a week

Fast, actionable tips on challenger marketing straight to your inbox every Monday

UK

Kemp House, 152-160 City Rd, London EC1V 2NX

US

244 5th Avenue, Suite E221 New York, NY 10001

About Cookies

About Cookies

Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission. This site uses different types of cookies. Some cookies are placed by third-party services that appear on our pages.

Necessary

Always Active

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name	Domain	Purpose	Expiry	Type
__hssrc	wearerival.com	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.	Session	HTTP
_GRECAPTCHA	www.google.com	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.	5 Months 27 Days	HTTP
elementor	wearerival.com	This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.	never	HTTP

Marketing

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Name	Domain	Purpose	Expiry	Type
YSC	youtube.com	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.	Session	HTTP
VISITOR_INFO1_LIVE	youtube.com	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.	5 months 27 days	HTTP
bscookie	www.linkedin.com	This cookie is a browser ID cookie set by Linked share Buttons and ad tagsa	2 years	HTTP
yt.innertube::requests	youtube.com	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.	Never	HTTP
yt.innertube::nextId	youtube.com	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.	Never	1

Analytics

Analytics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Name	Domain	Purpose	Expiry	Type
_hjid	wearerival.com	This is a Hotjar cookie that is set when the customer first lands on a page using the Hotjar script.	1 Year	1
_hjFirstSeen	wearerival.com	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.	30 Mins	HTTP
_ga_Z5ZZKSG4SR	wearerival.com	This cookie is installed by Google Analytics.	2 Years	HTTP
_ga	wearerival.com	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.	2 Years	HTTP
_ga_RZV0RYEFWD	wearerival.com	This cookie is installed by Google Analytics.	2 Years	HTTP
_hjIncludedInPageviewSample	wearerival.com	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.	2 Mins	HTTP
_hjAbsoluteSessionInProgress	wearerival.com	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.	30 Mins	HTTP
__hstc	wearerival.com	This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).	1 Year 24 Days	HTTP
hubspotutk	wearerival.com	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.	1 Year 24 Days	HTTP
CONSENT	youtube.com	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.	2 Years	HTTP

Preferences

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Name	Domain	Purpose	Expiry	Type
lang	ads.linkedin.com	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.	Session	HTTP
bcookie	linkedin.com	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.	2 Years	HTTP
lidc	linkedin.com	LinkedIn sets the lidc cookie to facilitate data center selection.	1 Day	HTTP
__cf_bm	hubspot.com	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.	30 Mins	HTTP
__hssc	wearerival.com	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.	30 Mins	HTTP

Unclassified

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Name	Domain	Purpose	Expiry	Type
wpl_user_preference	wearerival.com	No description available.	1 Year	HTTP
UserMatchHistory	linkedin.com	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.	1 Month	HTTP
AnalyticsSyncHistory	linkedin.com	No description	1 Month	HTTP
li_gc	linkedin.com	No description	2 Years	HTTP

Built for impact. Ready for change.

We work with teams who want to challenge convention.

We're on a mission to inform and inspire challenger marketers around the world.

The Most Important Rule of Content Marketing Game

Zag. Ep 28 – Why Innovation Groups Fail, How Kraft Heinz is Thinking like a Challenger, and The Rival B2B Playbook

How challengers build a laboratory culture in their marketing department

The Rival B2B Playbook

Scratch Ep. 22 – How to Apply Behavioural Economics in Marketing

3 Steps You Must Take to Build an Authentic Brand

Think more like a challenger in 5 minutes a week

UK

US

Think more like a challenger in 5 minutes a week