Where modern marketing leaders solve problems together.
AMP by Rival helps ambitious CMOs grow through candid peer discussion and shared intelligence. Apply to join our private network of 400+ vetted marketing leaders from around the world.
"The only group where I actually learn something new every week."
Why Amp
Peer intelligence you can't get anywhere else
Real conversations between real CMOs — not thought leadership content or vendor-sponsored research. What's actually working, shared candidly by the people doing it.
Built around the challenger playbook
AMP is powered by Rival — the media brand uncovering how challenger brands win. Every conversation is filtered through that lens: bold thinking, smarter strategy, better results.
A network that compounds over time
400+ CMOs from across the globe, all vetted. The more you contribute, the more you get back. Members consistently cite AMP as their highest-signal professional network.
Made for CMOs who refuse to follow the standard playbook
AMP is a curated community. High-value & high-signal, which means we're selective about who joins. If you meet the criteria below, we'd love to have you apply.
Criteria:
- You are a CMO, VP of Marketing, or equivalent senior marketing leader
- You lead marketing at a brand with genuine challenger ambition, regardless of size
- You're willing to share as much as you take — this is a two-way community
- You want to understand what the future of marketing looks like
- You want to know what the new “mental models” of marketing actually are and how brands are winning today
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What happens inside:
A private space for the conversations shaping the future of marketing
Daily Discussion
Live peer dialogue on the challenges you're actually facing right now — hiring, budgets, brand vs performance, agency relationships.
Rival Research Drops
Members get early access to Rival's research, documentaries and data before anyone else — plus the context to act on it.
Exclusive meetups
Exclusive access Amp meetups with other marketing leaders in most major cities around the world.
Global Network
400+ members across markets, sectors and stages. Need a warm intro, a reference check or a sounding board? It's here.
Rival doesn't just report on what's working in marketing — it gives you the framework to apply it. AMP brings that thinking into your week, every week.
AMP Member, FMCG CMO, London
The media brand uncovering the challenger brand playbook
Rival exists for modern marketing leaders who believe the best strategies come from brands brave enough to challenge the status quo. Through original research, documentaries and podcasts, we uncover what's actually working and what modern CMOs can take from it.
AMP is the community layer of that mission. It's where the ideas from our content become living conversations — tested, debated and refined by the people leading marketing today.
Documentaries · Research · Podcast · Events · Community
Over the last year, we've curated an exclusive group of challenger marketers, senior marketing leaders, innovators and thought leaders across a variety of sectors globally. Inside our Rival Amp Whatsapp group, we share ideas and observations from the challenger marketing world, as well as the professional challenges and opportunities on the forefront of marketing.
You’ll find value not only in what’s shared, but the conversations around it and the connections with each other. We’ll also share early access updates on new content and events from Rival.
If you are a brand-side marketer and are interested in joining, please fill out the application form on the right and we will reach out as and when there are openings. We only allow a select number of members within Amp to keep the group as engaged and productive as possible.
Please note, this community is for brand-side marketers only, and we have a strict no sales policy and will remove anyone who is overly promotional.
