Brand tracking and demand insights at a fraction of the cost.
Curo offers a lightweight, agile, and cost-effective supplement to existing brand tracking tools and methods, leveraging the power of share of search to understand consumer demand, category trends, and the impact of brand activity.
Share of Search is a Powerful, Underutilized Metric for Tracking Growth
Relative SoS in a category can be used as a proxy for brand performance and competitive intelligence.
- Curo uses ‘Share of Search’ (SoS) as its core dataset to understand purchase intent and trends in consumer demand.
- Share of search represents 83% of a brand’s market share on average*
- Changes in Share of Search help brands understand brand performance and what's driving demand in their category.
Share of search represents 83% of a brand’s market share on average across categories and markets.
Curo can replace or supplement traditional brand lift studies and basic search tools
Brand Lift Studies
High costs and minimum spends ($20k-$100k)
Resource intensive (data collection and analysis takes months)
Limited in scope (focused on moment in time or specific campaign - not always on)
Not fit for purpose for start-ups or mid-sized businesses
Basic Search Tools
Focused on a single brand or set of keywords, not category and relative share
Limited reporting and data access
Mostly SaaS only, no actionable strategic support
Social listening and trends are not tied to intent and market share
Rival Curo
Analyzes search activity for an entire category to show the full impact of brand activity, competitive insights, and how a category is changing
Measures full category search volume to predict market share growth or decline and which brands are out-pacing the category
Distill customer intent into high-level concepts that provide actionable insights into what category consumers are looking for
Monitoring and regular strategic recommendations for optimisations of brand positioning and GTM comms
Flexible pricing and contracts for entire teams
Curo is a fully customized solution for brand tracking and insights
Brand health & monitoring
Understand in real time how a brand is performing against competition in terms of growth and overall share.
Brand planning & positioning
Get a real-time status report of any market to identify changing demand and how to position effectively against them.
Content strategy & risk planning
Analyze associated brand terms, general themes, and trending topics to steer into conversations you want to own (or away from those you want to avoid).
See Rival Curo in action
Drop us a note using the form field here and a member of our team will be in touch to arrange a demo.