Insights, ideas, and inspiration from the world of challenger brands.

Scratch CMO interviews with Ocean Bottle

Scratch CMO Interview with Finisterre

Scratch CMO interviews with Navy Federal

In this episode of Scratch, Eric sits down with Chris Willingham, Chief Marketing Officer at Brompton Bicycle,

In this live-recorded episode, Phoebe Corcoran, Brand & Communications Lead at Peanut

In this episode, Bill Neff, Head of Marketing at YETI, breaks down how the legendary cooler company became a culture-defining outdoor brand

In this episode of Scratch, Viren sits down with Alex Ames, Marketing Director at Manors Golf,

In the final episode before the summer break, we’re joined by Bloom & Wild’s Chief Customer Officer, Charlotte Langley.

A summary of key takeaways from the AI marketing meetup in London for CMOs hosted by Rival

Rival document the female marketers who are challenging convention and rewriting the rules of modern marketing

The Rival Gift Guide for Challenger Thinkers In Your Life

In this episode of Scratch, CMO Interviews, we sit down with the CMO of Barclays US, Lili Tomovich.

In this episode of Scratch: CMO Interviews, we sit down with Daniel Blumer of Restaurant Brands International (EMEA)

In this episode of Scratch, Eric sits down with Molly Landman, the first Chief Marketing Officer of PetSafe, the 30-year-old pet-tech pioneer behind invisible fences, automatic litter boxes, GPS collars, and more.

This week, we sit down with Nicole Parlapiano, CMO of Tubi, the leading free, ad-supported streaming television (FAST) with the largest content library on the planet We’re joined by Nicole Parlapiano, CMO of Tubi, who walks us through her private-equity-to-marketing journey and the brand-first strategy behind Tubi’s 250 K-title “rabbit-hole” library.

Building a snack brand in a $140 billion chocolate industry sounds impossible - unless you’re Jake Karls, co-founder of Midday Squares.

In this Episode of Scratch: CMO Interviews, we sit down with the CMO of the challenger EV brand, Polestar.

Is the CMO role doomed? The headlines (and the data) aren't reassuring: CMO tenure? Down. Marketing budgets? Down. Responsibility to drive revenue? Waaaay up.

In this episode, we sit down with Khalid El Khatib, the Chief Marketing Officer of Consumer Reports, one of America’s most trusted and oldest consumer advocacy organizations.