Check out our new podcast ‘Ripples’ on Microcultures from the links 🔗 below 👇
In this episode, we sit down with Fabio Tambosi, Senior Vice President of Global Marketing at ESL FACEIT Group (EFG)—the world’s largest esports and gaming ecosystem. Fabio shares his journey from a near-pro soccer career to marketing roles at Nike, Adidas, and Saucony before stepping into the high-velocity realm of esports.
One of the biggest takeaways from this conversation is Fabio’s approach to “unlearning” old habits. Drawing on his experience managing iconic sports brands, Fabio explains why empowering teams, trusting the community, and staying humble are critical for success in an always-evolving digital landscape. With more than 3.2B gamers globally, Fabio believes co-creation and community-led content represent the future of modern marketing—both in esports and beyond.
🖊️Mentioned in the show:
Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Fabio Tambosi of ESL FACEIT Group in this episode.
Find Rival online at www.wearerival.com, LinkedIn, Twitter.
Find Eric on LinkedIn and tweet him @efulwiler.
Find Fabio on LinkedIn.
Say hi at media@wearerival.com, we’d love to hear from you.
