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The Adaptavist Group is thrilled to announce a minority investment in Rival, a leading UK/US marketing consultancy renowned for its expertise in building challenger brands, strategies, and capabilities that revolutionize market categories. This strategic collaboration represents a significant milestone for both companies and promises to bring transformative benefits to their clients and the broader market.
The Adaptavist Group and Rival share a common vision: to challenge the status quo and foster meaningful, lasting relationships between brands and their partners. This partnership leverages The Adaptavist Group’s robust product and service capabilities alongside Rival’s cutting-edge marketing expertise. Together, they form a powerful alliance poised to drive unprecedented impact for brands aiming to redefine and lead new categories.
The Adaptavist Group has built a reputation as a successful, award-winning enterprise, excelling in technology consulting, product development, and business innovation. With 23,000 customers in 166 countries, including more than half of the Fortune 500, The Adaptavist Group is a global leader in digital transformation. Their expertise spans some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, monday.com, and GitLab. Known for their innovative solutions and top-tier service, theteam is comprised of some of the most talented and experienced professionals in the industry.
Rival, on the other hand, is a pioneering marketing consultancy that specializes in creating disruptive strategies for challenger brands. Whether working with startups to scale or helping established companies like JP Morgan, Unilever, and Reebok innovate their marketing functions, Rival is at the forefront of pioneering marketing strategies.
Eric Fulwiler, CEO of Rival said: “We have big plans for the business we want to build - not just in terms of scale, but most importantly in terms of vision and values. Rival is all about helping companies grow in categories that are being disrupted, and from our very first meeting with Simon and the team at TAG we’ve felt the connection at that highest level of our two companies and cultures. TAG has an impressive track record of helping companies adapt to change and transform to drive growth, and we’re thrilled and humbled to have a partner like them on board as we build that track record for ourselves."
The Adaptavist Group’s investment in Rival is a bold and exciting move that heralds a new era of collaboration and innovation. By combining their respective strengths, The Adaptavist Group and Rival are uniquely positioned to challenge market norms and deliver unparalleled value to their clients. This partnership underscores a shared commitment to excellence, disruption, and the creation of meaningful, lasting relationships in the business world.
Stay tuned as we embark on this exciting journey together, poised to redefine what’s possible in technology and marketing. Together, The Adaptavist Group and Rival are ready to make a significant impact, and we invite our clients and partners to join us in this exciting new chapter.
