Creative Work

In 2024, Rival acquired US-based HeyLet’sGo (an Ad Age 2023 Small Agency of the Year nominee). Here’s a sampling of our newly integrated creative department’s work.

Plymouth Rock
Bostonians

Plymouth Rock Insurance has sponsorships with the New England Patriots, Boston Bruins and Red Sox. Normally, you’d do ads for each separate team. But in a rabid sports town like Boston, fandom crosses from one franchise to another. So we just put every team in every ad and created a sitcom instead!

Envestnet
Mr Krabs

Envestnet is an ecosystem of tools for financial professionals. They wanted to demo a dashboard that helps advisors track their clients’ finances. Instead of showing the standard, rich, older couple walking on the beach, we took a different approach.

Lawn Doc
Grass Slippers

Lawn Doctor’s service requests largely come in the warm spring and summer months, but they needed a way to get customers thinking about their lawns in the dead of winter - extending the company’s sales season by several weeks.

Tumblr
Reintroducing Tumblr

In January 2025, as TikTok was being temporarily banned, and Musk and Zuckerberg (“companies need more masculine energy”) were becoming more politically polarizing, you know who didn’t have any of these problems? Tumblr.

Leviton
Decora Smart Switches

Since the days of Edison, the light switch is one technology that’s remained largely unchanged. Until now.  Introducing Decora Evolve Smart Switches and Dimmers from Leviton. 

WP Engine
makeShift

We made a movie! This documentary - produced for WP Engine - explores the dramatic shift away from traditional advertising since the dawn of the Internet. The film not only drove leads. It was acquired for distribution and has 100% rating on Rotten Tomatoes. 

Computershare
Unicorns

In the financial vernacular, a “unicorn” is a billion-dollar startup. Computershare’s Entity Management Services help growing companies work toward those aspirations.

EcoMaids
Deep Thoughts About Deep Cleaning

EcoMaids prides itself on using natural cleaning products to deliver a deeeeep clean. This is our mission. And we have some deep thoughts on the subject.